Broadcasts

A broadcast is a one-off send to contacts matching an audience filter. An empty filter (the default "Everyone" audience) sends to all contacts.

Broadcasts accept only templates whose purpose is marketing. Selecting or submitting a transactional template returns 422 template_not_marketing. Marketing templates contain one final managed footer. SendLit renders the workspace mailing address and recipient-specific unsubscribe URL at delivery time.

Broadcast delivery uses the same sequence state machine as automations:

• draft means the broadcast is editable.
• active with a future send time means scheduled.
• active after the send time means sending.
• completed means sent.

The first email's delayInMillis stores the absolute send timestamp for broadcasts.